This video clip is from the National Restaurant Show 2024 in Chicago. If you are coming to the 2025 show come visit our booth and say hi!
Dan Diaz built F3 Technologies with one goal: take care of people. In this video, he shares how that mindset came from years working behind the bar—where you’re a therapist, a bouncer, a handyman, and a host, all in one shift. That same energy drives how F3 supports restaurants and hospitality brands today. Whether it’s keeping their tech running or throwing a party to show love, it’s always about showing up and delivering.
Dan talks about how growing up around music and working in the service industry shaped how he leads today. F3 hires people from restaurants because they know how to handle chaos, read a room, and get things done without excuses. It’s not just about knowing tech—it’s about speaking the same language as the people they support.
He also shares the story behind the “Marathon Continues” tattoo on his chest—and why Nipsey Hussle’s message of betting on yourself helped push him to start F3 after getting laid off. Now the company’s growing fast, one partner, one client, and one relationship at a time.
